Smithers has been introduced as the new single-brand identity for the business, as it seeks to streamline the client experience and strengthen its global brand presence.
The move sees Smithers Pira and other legacy brands such as Apex, Avanza, Quality Assessments, Rapra and Viscien discontinued. The move to a single brand will make it easier for clients in any industry worldwide to discover the full breadth of services Smithers has to offer throughout the entire product development process.
Smithers Pira was a global operation providing a variety of services to the packaging, paper and print industry supply chains. Tis included strategic and technical consulting, testing, intelligence and events to help clients gain market insights, identify opportunities, evaluate product performance and manage compliance.
The results of its recent report, ‘The Future of Digital Print for Packaging to 2024’, are detailed in the September/October edition of Digital Labels & Packaging.
Smithers president and CEO Michael Hochschwender commented, ‘By uniting all our member companies under a single brand, we are working together to connect our clients with Smithers experts.
‘The power of our connected enterprise supports our clients throughout their product development process.’
Glenn Goldney, vice president of sales and marketing at Smithers, added, ‘We’re preserving the best of our history while fortifying our footprint as a global brand. As we look toward the future, we are more committed than ever to delivering accurate data, on time, with high touch.’
