Creative Edge Software has developed the latest version of its iC3D packaging design software, now featuring a digital library of customisable specialist print finishes and effects.
Developed in collaboration with API Group, iC3D v6.0 is focused on specialist high-end print finish materials such as foils and laminates, including holographic and Fresnel lens effects.
iC3D v6.0 allows companies to visualise and custom-design new Fresnel lens effects or holographic materials. The photo-realistic technology is made possible by the iC3D Ray Tracer, which instantly renders images and effects in high definition and accurately conveys the optical effects of the materials due to their use of multiple layers of light reflection and refraction.
In the development with API Group, iC3D technologists generated algorithms to visually describe the different angles that create the foils’ effects. This model was used to embed API’s library of foils and holographic materials into the new version of iC3D. Editing capability allows the iC3D user to adjust individual angles and data to design a customised effect. Should the material be approved through to final production, the bespoke data can be used by API to custom manufacture a unique foil.
Nick Gilmore, CEO at Creative Edge Software, explained how specialist materials are increasingly attractive for labelling and packaging embellishment today but their design and manufacture are complex.
‘Holographic and Fresnel lens effects as used by premium brands have become the go-to devices for giving consumers the impression of quality and exclusivity,’ said Gilmore. ‘In the age of fake, they also ensure an extra level of security for packaged products. For high-end impact and assurance, you need to sample and trial your design more than ever, but physical mock-ups are especially expensive and time-consuming. With v6.0 we’re opening up the creative opportunities to use and invent special effects like never before.’
Richard Burhouse, group marketing director at API Group, said, ‘This has been an exciting project to be involved in and offers many extremely positive benefits for customers, from time, cost and environmental savings through to better decision making that ultimately drives sales. This approach bridges the gap between 2D design and 3D mock-up and in the case of custom holography, this gap often requires a not insignificant investment, which is now easily overcome.’
