Start-up company Cup-It has utilised digitally printed labels to introduce a new drinking cup, constructed directly from the label.
Cup-It’s label-to-pouch application sees a patent-pending stand-up pouch built directly into the label. Using a peel and tear strip to remove the label from the bottle, and perforation to separate, individual pouches are able to be removed from the whole label. These individual sections are then opened up and formed into cups that can be directly drunk from.
This has generated a, ‘compact, plastic-waste reducing approach’ to drinking from large shared bottles, according to Cup-It. This is suited to festivals, sporting events, outdoor and holiday outings, and other environments. Further, this makes Cup-It suitable for seasonal and event promotional activities.
As such, digital printing is identified as an ideal technology for this application, as it supports short runs, multiple SKUs and fast turnaround. The first samples of the application were printed on an HP Indigo 20000 digital press, capable of high-capacity printing of flexible packaging and labels on a range of materials.
Cup-It founder Idan Noyberg said, ‘Cup-It represents the next-generation of labels, offering a compact, plastic-waste reducing approach to label printing. Labelling with Cup-It is an opportunity to use bottle labels to attract consumers to your products by repurposing for a genuinely useful function.’
