SoluCan is to install the world’s first Tonejet Cyclone direct-to-can digital printing system at the company’s new facility in Quebec, Canada.
The Tonejet Cyclone system is scheduled for installation later this month and will be put through its paces at SoluCan’s purpose-built site, producing millions of unique customised cans.
SoluCan has been founded as the first North American company to offer the canned beverage industry a complete digital printing option with flexible quantities. This is based around Cyclone, which uses electrostatic drop-on-demand technology to achieve a 600dpi resolution at 60 cans a minute.
SoluCan president Sebastien Baril said, ‘We are focused on offering a cost-effective, environmentally-friendly solution to our customers and to theirs.’
He continued, ‘Currently, beverage producers wanting to avoid labels have to purchase from the major can manufacturers, whose minimum quantities are far too large for any microbrewer or craft beer producer that we are working with. With the Cyclone, these issues are addressed – the system allows us to keep up with changing consumer habits, transforming packaging as we know it.’
Jean-Francois Gaudreault, general manager at SoluCan, added, ‘We are now able to transform a beverage can into a totally digital portal. Linking packaging to the digital world, accessible via your smartphone or laptop is a total game-changer and provides a powerful marketing tool. In addition to using the space to promote events, marketing promotions, etc, you can include codes to link to augmented reality (AR) apps and even invisible codes and water marking.’
Tonejet recently opened a new facility in Melbourn, Hertfordshire, supporting production of its Cyclone direct-to-pack digital printing systems.
Read more about SoluCan’s investment in Cyclone and from Tonejet on the direct-to-pack market in the November/December edition of Digital Labels & Packaging
