ePac Holdings Europe has named John Peat as managing partner and managing director of its UK operations.

Having established ePac Holdings Europe earlier this year, the business is shortly to open its first production site in Europe at Silverstone in the UK later this month.

With over 30 years of experience working in the healthcare, home and personal care, and beverage label markets, Mr Peat bring technical expertise and extensive industry knowledge to the company. He previously joint owned New Era Packaging in Ireland, which was sold in 2015. He has also held senior positions with global label printing companies MCC and CCL. Mr Peat joins ePac UK from MCC Label, where his most recent remit was that of global chief technology officer and president, healthcare for Europe.

As managing director of ePac UK, Mr Peat will oversee all sites in the UK and Ireland, as the company expands in those markets. He is working closely with Johnny Hobeika, who heads up ePac Holdings Europe as managing director, and Nick Monk, who was appointed UK and Ireland sales director and managing partner for ePac UK earlier this year.

Mr Peat said, ‘I’m very excited to be joining this innovative company at such a crucial time and look forward to the challenge. The flexible packaging market in Europe is most definitely ripe for innovation, and in particular, ready for digital print with all the benefits the technology can bring to brands of all sizes. I have always had a passion for pushing the boundaries and relish the chance to be an integral part of ePac UK’s future.’

Mr Hobeika commented, ‘I’m extremely pleased that John has come onboard. Adding him to our top team is a major step forward for ePac UK. He will be a huge asset to the company, as we continue on our path to disrupt the flexible packaging market in the UK and Ireland.’

He continued, ‘The UK flexible packaging market is ready for transformation. We are already having very meaningful discussions with brands about how we can help them get to market faster, offer much greater agility and also improve their environmental footprint through reducing waste in the process and deliver smaller quantities only when needed.’

Johnny Hobeika is speaking at this Digital Print for Brand Success 2019 conference, which takes place in London on 21 November; for more information and to register to attend, visit www.digitalbrandconf.com