I Print Flexible & Digital has installed an HP Indigo 20000 digital press, making it the first print service provider in Hungary to install and implement this technology.
Owned by Sipos Group, one of the largest players in the Hungarian flexible packaging market with over 30 years of industry experience, I Print Flexible & Digital serves a wide and growing base of customers from confectionary products, meats, frozen foods, and dairy products to pharmaceutical and chemical products.
The decision to adopt and implement digital printing technology to a previously all-conventional flexo business was a thoroughly planned and strategic one, incited at drupa 2012. Responding to the latest market demands of the digital era, I Print Flexible & Digital sees the adoption of the HP Indigo 20000 as a major step forward in supporting Generation Z’s increasing demand for personalisation, customisation, specialisation and ever faster turnaround times.
Márton Németh, managing director at I Print Flexible & Digital, said, ‘Our experience gained over the years, the expectations of the modern market environment, and the tightened competitive environment encourage us to find new directions and implement changes accordingly. Personalised packaging technology will be the biggest target for the Hungarian packaging industry, and our existing customers are already showing increasing demands.’
The addition of an HP Indigo 20000 to I Print creates opportunities for Hungarian brands seeking to stand out with their packaging, and ultimately use their packaging as a marketing tool. ‘With SKU proliferation, the shortening of product lifecycles, and an increase in the number of packaging versioning, we require a high degree of flexibility in order to support our customers’ needs,’ commented I Print marketing manager Balázs Sipos. ‘This is exactly what we seek to achieve with the installation of the HP Indigo 20000. Our customers realize the discussion is no longer about chasing the lowest price, but creating real value for their brands.’
The acquisition of the HP Indigo 20000 is just the beginning of the company’s long-term goal of becoming a digital aided flexible packaging solution centre and one of the most important players in the market of innovative packaging technologies in Hungary and in its surrounding geographical region. Further, the decision to install an HP Indigo 20000 is part of I Print’s greater plan to differentiate its business with innovation, focusing on specific market requirements with high quality digital printing capabilities.
I Print sales manager Gábor Gerely said, ‘The HP Indigo 20000 allows us to provide more complex services, serving a wider base of segments, and different market requirements that were not previously possible with conventional flexo technology.’
