Photonic printing specialist DataLase has named Michael Gault as its new sales manager for Ireland.

Mr Gault brings many years of business development and sales experience to the role. At DataLase, Mr Gault will be responsible for driving sales across Ireland.

‘I have a great deal of experience in the technology sector, so it is fantastic for me to be a part of the team introducing this latest technical innovation to the packaging world,’ said Mr Gault. ‘The DataLase technology is incredibly exciting and I’m looking forward to meeting with businesses and explaining how the Case Coding Solution works.’

He continued, ‘DataLase has already secured deals with some high profile brands across Ireland so this is an exciting time to be joining such a rapidly growing business. I am very much looking forward to bringing these unique technologies to market, meeting with existing and potential customers and demonstrating the incredible benefits of DataLase coding and marking technologies.’

His appointment strengthens the company’s growing commercial team. Mike Toner, sales director at DataLase, commented, ‘With Michael’s years of experience in building relationships and his excellent technical knowledge, he will prove a huge asset to us in this important role.

‘He has a proven track record of developing new business opportunities and is as comfortable working with SMEs as he is with global corporations, making him ideally suited for this strongly customer-oriented role. We would all like to welcome Michael to the team and look forward to sharing in his continued success.’