EFI has named print industry veteran Geoff Loftus as vice president, global inkjet service, and who will lead the company’s new customer advocacy and service initiative.
Based at EFI’s Manchester, New Hampshire Display Graphics facility, Mr Loftus brings to EFI a wealth of experience in the print industry spanning almost three decades. A mechanical engineer by training, he spent 15 years with Heidelberg in engineering and service executive leadership roles. From 2006 to 2016, he served as vice president, worldwide service, chief quality officer and chief operating officer at Presstek. Most recently, he was head of operations for power electronic systems manufacturer Semikron.
Mr Loftus’ new role comes as EFI embarks on a strategic initiative to enhance its commitment to customer satisfaction by strengthening global service offerings. The global inkjet service initiative is one of the key aspects of transformation at EFI under new CEO Jeff Jacobson, following the 2019 acquisition of the company by an affiliate of private equity firm Siris Capital. In addition to on-site service, parts support and in-person training programmes, the initiative includes increased development for the company’s emerging service options, including AI for predictive analytics, remote diagnostics and cloud-based technologies.
Mr Loftus is leading the development and execution of the company’s global services strategy, partnering with the teams across EFI’s inkjet business lines. Key to the effort are new initiatives to strengthen and optimise inkjet customer support offerings that EFI’s dedicated inkjet service teams deliver worldwide.
EFI COO Marc Olin said, ‘Geoff is the ideal leader to establish a stronger customer success mentality within our expansive worldwide service operations, and he is one of the very few in the print industry with the level of experience and expertise needed to take EFI to the next level as a valued and trusted technology provider. He will be essential in helping EFI’s customers extend their competitive advantage in the industry’s transformation from analog to digital printing.’
Mr Loftus said, ‘Throughout my career in the imaging industry, I have admired EFI’s progress and innovation in driving digital print. I am excited to help serve as a customer champion by aligning our global service teams to continue growing the superior support offerings that help our customers be more efficient, more productive and more profitable.’
