Germany-based printer colordruck Baiersbronn has used its Heidelberg Primefire 106 to enhance its production of personalised Advent calendars.
colordruck Baiersbronn has been producing Advent calendars since 2005, using offset printing on Heidelberg Speedmaster presses. In 2009, the packaging service provider, which operates throughout Europe, set up a new Packaging Service division and started filling the calendars with appropriate goodies and shipping them directly. Three years ago, the Packaging Digital division was added, which offers personalised packaging at run lengths of one and through an online portal, ‘Design your Packaging’.
Printing takes place on the B1 Primefire 106 with a grammage of 350g/sqm. The press was installed in 2017 and was one of machine’s beta sites. The B1 format enables colordruck Baiersbronn to use die-cutting tools in post-press that were previously also used for offset printing.
‘We like the large B1 format, the high consistency and reproducibility of the color, their luminosity, and the wide range of materials,’ noted Tom Streefkerk, head of the company’s Packaging Digital division.
With production doubling compared to last year, colordruck Baiersbronn has been able to acquire new customer groups, both B2C and B2B.
colordruck Baiersbronn CEO Thomas Pfefferle explained, ‘Our customers have been able to order customised Advent calendars from our web-to-pack shop since 2018. This means that both private and business customers can compose personalised greetings that go down very well as a touching gift. We are thrilled by our customers’ creativity and their positive feedback.’
