Michael Ciaramella has joined Highcon as its new vice president, sales and general manager, Americas.
Mr Ciaramella’s professional experience includes tenures with Scitex, Creo, Kodak, Microsoft, HP and Agfa.
Effective 2 December, he is leading a team of sales professionals and partners to expand Highcon’s business throughout the Americas.
Highcon CEO Shlomo Nimrodi described the Americas as, ‘an important territory for Highcon’, and said, ‘Our recent sales have demonstrated that the market has recognised the benefits of digital cutting and creasing in reducing inefficiencies in the supply chain in both the folding carton and corrugated marketplace.’
Mr Nimrodi continued, ‘His experience in building and running sales teams for a diverse range of leading companies including Microsoft, HP, Scitex, Kodak and lately Agfa, will help us promote and accelerate the penetration of the Highcon technology in the Americas.’
Mr Ciaramella has already been visiting Highcon’s existing customers as well as prospects in the territory.
He said, ‘The growing demand from brands for short-run packaging, fast turnaround and design flexibility, along with the explosion of new digital printing solutions is rapidly changing our industry. Highcon’s groundbreaking digital cutting and creasing technology together with its market penetration into some leading global companies, is allowing our clients to realise the benefits of agile production. Helping clients grow and prosper has always been my passion. It is wonderful to be with a company that shares the same values.’
Read more about the market for digitally printed folding cartons in the November/December issue of Digital Labels & Packaging, and here
