Online CBD retailer Lucid Hemp has partnered with online label printing company label.co.uk to deliver labels for its range of cannabidiol-based products.
Lucid Hemp was founded by Moe Metwally towards the end of 2018 when he started to look into CBD to improve his wellbeing and add to a healthy lifestyle.
CBD (cannabidiol) is an ingredient naturally sourced from hemp plants that are bred for nutritional purposes. CBD is primarily extracted from hemp paste, made from the leaves and flowers of the hemp plant, with hemp seeds as a secondary source.
Recent changes in the law have led to a variety of CBD-based products entering the market. Lucid Hemp’s products use full spectrum oil drops, so the user benefits from the complete cannabinoid profile, while the extraction method, using Supercritical carbon dioxide, achieves a pure, high quality blend. Supercritical carbon dioxide is a fluid state of carbon dioxide where it is held at or above its critical temperature and critical pressure. Oils that contain pure CBD extract are mixed with organic olive oil for palatability to create Lucid Hemp’s products.
According to Lucid Hemp, financial estimates suggest that CBD is expected to account for $1.8 billion dollars in US markets alone by 2022. In the UK, the CBD market is currently estimated to be worth about £300 million, with CBD use doubling in just the last year. Looking globally, CBD turnover is expected to be around $2.1 billion dollars by next year.
Mr Metwally said, ‘I wanted to create a brand that would give Europe the opportunity to engage with CBD. I noticed that there was a distinct lack of quality in the UK CBD market, and envisioned making a brand that customers felt confident in trusting their CBD experiences to. That’s where the idea for Lucid Hemp came about.’
He continued, ‘CBD is an amazing product. It has so many different benefits for people from every walk of life, and also for cats and dogs. But with so many products out there it’s important to us that we stand out and for the right reasons. All our products are rigorously tested, ensuring quality and legal compliancy and our lab reports are available for customers to view for peace of mind. We want to be as transparent as possible.’
When it came to designing the packaging, Mr Metwally and his team understood the importance of visual appeal. They spent months before launch playing with different ideas and colour schemes but ultimately wanted something clean, easy on the eye and most importantly, easily recognisable.
‘The bottle labels were super important as there is nothing worse than buying something and having it fall apart after you have only used it a few times, said Mr Metwally. ‘Oil can be tough on labels so before we went into production, we made sure to test a number of different label types to see how they fared.
‘We looked at label.co.uk because it is one of the leading suppliers in this field and during our research found that the quality and customer service offered went above and beyond any other company we spoke to. This was really important to us as these two qualities are what we pride ourselves on.’
Designing the packaging and label was a fairly easy process, commented Mr Metwally. ‘We wanted something simple and sleek and once the designs were locked in, and we had chosen the right company to make them for us, it was all systems go. We are now currently completing the design for our custom shipping boxes, which will be in use very soon.’
Lucid Hemp is now looking to go global with its products, which are currently available across most of Europe. Lucid Hemp is also looking to extend its range of products and new additions will be available online in due course.
