SinaLite, a North American online wholesale trade printer, has expanded its label production operations with investment in an HP Indigo 6900.
A full ecommerce business operated through sinalite.com, the majority of SinaLite’s label clientele are print brokers for flexo houses needing to outsource shorter and more complicated runs of up to 50,000 labels. Founded 20 years ago, a label division was established three years ago focusing on roll labels and stickers. Its new digital press is intended to offer higher productivity and quality to meet demand for its growing label business, especially in the US.
SinaLite offers wholesale printing services exclusively to print resellers, including brokers, designers, copy houses, sign shops and marketing agencies. It products range from business cards, postcards, marketing collateral and signs, to labels and apparel.
Initially, SinaLite will be transferring paper and BOPP substrate work to the HP Indigo 6900 digital label press, which will run alongside two HP Indigo 12000 models as the business continues to grow digital printing and transfer work from offset to digital. SiteLite also uses automation to power its web-to-print business, including automatic pre-flighting of files for production, printing and shipping within 48 hours. Additionally, SinaLite deploys HP PrintOS productivity tools to optimize operations and uptime, including Print Beat and Analyzer.
SinaLite president Mike Meshkati said, ‘The HP Indigo 6900 is the next step in the expansion of SinaLite’s wholesale label services, providing high-resolution print quality, higher capacity, and unlimited substrate flexibility from paper to synthetics. This new equipment will enable us to deliver the quality and fast turnaround demanded by clients while keeping prices competitive.’
