US-based Wizard Labels has reported ‘incredibly rewarding’ growth in 2019 at 10 times the rate of the overall North American label market.
Wizard Labels is an all-digital, online provider of label printing services, focused on simplifying the complex in ordering and producing custom product labels. The business couples a user-friendly online customer acquisition and ordering system with the use of sophisticated Label Traxx MIS software and a fleet of HP Indigo digital presses, to provide its customers with a fully digital, end-to-end custom label production process.
Citing figures from industry association TLMI as evidence of its growth, Wizard Labels founder and CEO Steve Smith said, ‘It is unusual for a company’s growth rate to accelerate year after year because the base gets larger each year. It’s incredibly rewarding to see Wizard Labels’ results continue to climb.
‘We’re no longer a newcomer in the label industry and have joined an elite club of converters with a substantial active customer base, and we add, on average, five new B2B customers every day.’
Heidi Leist, founder and CEO at Lemongrass Spa, a brand owner of natural beauty and skincare products and long-time Wizard Labels customer, commented, ‘Our experience in working with Wizard Labels has been nothing short of exceptional. Its ability to quickly and reliably produce our skincare labels helps us effectively introduce new products several times a year, supporting our competitive edge. The quality of its materials exemplifies our branding efforts. It’s no surprise to us that Wizard Labels is growing so rapidly because of the customer-centric mindset the team represents.’
Ken Meinhardt, co-founder and president at Label Traxx, added, ‘Wizard Labels is one of the more exacting users of the Label Traxx MIS software. It has created an extremely efficient end-to-end production workflow that helps to differentiate the business in a crowded marketplace.’
