CHILI publish has named graphical software expert John Arnsdorf as its new product marketing manager.
Mr Arnsdorf brings deep experience with software automation, implementation and optimisation, at printing houses, advertising agencies and DAM vendors. His first-hand experience with the rollout of personalisation software at companies of different sizes throughout the world will bolster CHILI publisher’s position as the fully fledged, go-to software for smart artwork and marketing material creation for (packaging) printers, brands and agencies worldwide.
CHILI publish CEO Kevin Goeminne said , ‘Smart Templates have drastically reduced repetitive manual labor in the production of graphics. That’s why CHILI publisher experiences a steep growth path with implementations worldwide at brands big and small. This has challenged and optimised our solution’s DNA, its narrative towards our community and its application range.
‘We need someone to help us maximise the opportunities that come with such growth and expansion. We could not have found a better fit than John. He knows print, he knows brands, he speaks tech and breathes business optimisation.’
Mr Arnsdorf started his career in a family-owned print business. Via work at an advertising agency he joined XMPie. He has also acted as an independent consultant/contractor, working with clients such as Philips on software acquisition and implementation.
In his new position at CHILI publish, he is to define a go-to-market strategy to help customers and prospects solve the challenges they face, improve efficiency and effectiveness, and innovate and excel in a competitive market.
Mr Arnsdorf explained, ‘Smart Templates simplify and automate the process of designing and producing graphics, which should be the very basis of marketing profitability. Optimisation should be top-of-mind for marketing departments everywhere when it comes to print, packaging or omnichannel campaigns. I look forward to showing them how Smart Templates can make that happen by one simple software implementation.
‘The vast CHILI community of partners, customers and team members is a close-knit group that’s hell-bent on delivering the best applications for the best marketing activities. The technology is maturing by the update and I’m excited to further contribute to making this happen.’
