Rotocontrol has moved to strengthening the local presence of its range of high-speed label and digital hybrid finishing machines in the Americas with the appointment of Francisco Soto as director of sales, Latin America (including Florida) and the Caribbean.
Mr Soto brings extensive knowledge of label finishing and an ‘impressive reputation’ with printers throughout Latin America and the Caribbean after more than 14 years at Rotoflex as international sales manager in this region.
Rotocontrol managing director Marco Aengenvoort commented, ‘From years of working closely with printers and converters throughout Latin America and the Caribbean, Francisco is extremely knowledgeable of label finishing needs and trends in this market, and has earned a well-respected reputation in the industry as well.’
Mr Soto said, ‘Having established market presence in Europe with innovative and industry-leading technology, Rotocontrol is now increasing focus in the Americas. With a highly comprehensive portfolio of label finishing solutions – from cost-effective solutions with Ecoline to advanced, customised machines and expertise in digital/hybrid printing – I know Rotocontrol will complement and add tremendous benefit and support to printers in Latin America and the Caribbean.’
