Turkey-based label printing company Erdal Printing & Label has invested in a Screen Truepress Jet L350UV+ printer to meet its customers’ demand for high durability.
The inkjet press is the first Screen printer Erdal has purchased, and allows the company to print industrial labels that are resistant to chemicals, bad weather, temperature swings, and other extreme conditions. This is crucial for its customers in the automotive, defence and other industries where durability of labels is paramount.
‘The Screen Truepress Jet L350UV+ has allowed us to meet our customers’ rigorous requirements while guaranteeing colour consistency and offering ease of operation,’ explained Kaan Özhelvacı, chief marketing officer at Erdal.
Erdal prints labels for military equipment and aircraft, including fighter jets, as well as for car parts as varied as driver’s panels to engine components and tyres. Mr Özhelvacı said, ‘You’ll also find our labels on industrial kitchen equipment in cafes, restaurants and hotels. These industries require labels that are resistant to chemicals, as well as difficult conditions.
‘We tried another inkjet option, which didn’t work, and are extremely happy to have found the Truepress Jet L350UV+, as it consistently meets these challenging requirements.
He added, ‘It enables us to change printing jobs easily and fit more jobs into a shift. This generates more revenues for us, and serves our customers faster, more efficiently and reliably.’
In addition to the automotive, defence and kitchen equipment industries, Erdal has a strong customer base in electric-electronics, white goods, railway, and agricultural equipment.
The Turkish printing industry continues to shift to digital printing, and Screen’s sales have increased sharply over the past few years, according to Öncü Güyer, general manager of Screen’s Turkish agent, Elektroser, who facilitated the sale to Erdal. ‘Customer demand is strong as print providers choose innovative technologies that push boundaries,’ said Mr Güyer.
