Printpack, a US-based supplier of flexible and speciality rigid packaging, has invested in additional digital printing capacity.
The company’s digital printing capacity complements conventional printing business by providing brand managers with, ‘the ability to test and be creative with flexible packaging products,’ according to the company. Further, Printpack noted its digital printing business significantly accelerates the new product introduction process and provides a cost-effective option for shorter runs.
Printpack’s initial investment in digital printing went live in the summer of 2017. Its new addition goes live in April 2020.
Karen English, market development manager at Printpack, said, ‘Over the past three years, we’ve seen our digital printing business grow and bring value to our customers by decreasing lead times and costs for critical, time-sensitive projects, consumer engagement initiatives, new product launches, and test markets.
‘Our digital press allows us to better serve the growing trend of mass customisation in consumer goods marketing and helps our customers stand out on the shelf in innovative ways. Brand managers and marketers can now be nimbler than ever in capitalising on today’s fast-moving trends.’
Read the latest on the market for digital flexible package printing in the May/June issue of Digital Labels & Packaging; register here to receive the magazine for free
