Avery Dennison has promoted Hassan H. Rmaile to the role of vice president and general manager, Label and Graphic Materials (LGM), EMEA.
Mr Rmaile was previously vice president and general manager, Global Graphics and Reflectives Solutions, and before that global vice president for R&D, Innovation & Corporate Venturing.
He will be moving back to the Netherlands to take up his new role, where he replaces Jeroen Diderich, who has relocated to the US to take up the role of vice president and general manager, LGM, North America.
Avery Dennison noted that in his previous roles with the company, Mr Rmaile ‘delivered a strong long-term vision for our graphics and reflectives business globally’, and also contributed to a strong track record in pioneering R&D across the group.
‘His ability to identify new, disruptive applications complements a capacity for growing the performance and cost-attractiveness of our business,’ the company stated. ‘The experience that he brings to his new role, and the ambition and expertise of our teams, will help us to further develop our position as global leader in the labels and graphics industry. Hassan’s contribution will play a key role in meeting our customer needs on all fronts – providing advanced materials, design, aesthetics, and technologies, while also promoting enhanced sustainability and a first-class customer experience.’
