Dantex has entered into a distributor agreement for the MEA region with Dubai-based Afra International DMCC, further expanding the group’s digital division.
With an extensive operation across the Middle East and Africa, Afra International is one of the region’s prominent suppliers of print finishing and packaging equipment. Looking to provide its customers with a high quality versatile digital option, the Dantex Pico range is described as, ‘perfect for their requirements.’
Afra International general manager Vinay Krishnan continued, ‘In providing both short and long runs, as well as being able to work with conventional labelstock, Dantex’s UV inkjet solutions are the perfect fit for printers in the MEA region.
‘As a complete digital solution, both the PicoColour and PicoJet are easy to operate, unlike conventional flexo solutions. We are currently engaged in intensive marketing activities throughout our region to promote the Pico range and the responses we are getting are highly encouraging, even from far flung areas of Africa.’
Simon Cosh, digital business development manager for the Pico range said, ‘Afra International is a great business to work with; we have already trained their engineers and held a number of successful demonstrations.’
Dantex has previously detailed its plans to expand its activities in digital printing, and Mr Cosh explained, ‘This agreement, as part of our global digital strategy in creating distributor partnerships in key regions, demonstrates our confidence to push the division and drive the digital business forward.’
