DS Smith has signed on to produce customisable, fully recyclable, cardboard fans to fill stadiums ahead of the return of professional football in the UK.
With stadiums empty as a result of ht ongoing pandemic, DS Smith has developed its ‘Return to Sport’ range of series of customisable and fully recyclable options to produce some atmosphere.
Each bespoke ‘fan’ is made from recycled materials and designed to easily slip over existing stadium seating. As a result of DS Smith’s digital print capabilities, the range can be custom printed to celebrate individual fans’ faces or messages of support and represent team colours, sponsors or charitable partnerships.
‘DS Smith likes to see itself as a box-to-box midfielder and we’re ready to spring into action as the Premier League and Championship both get back underway,’ James Lomax, sales, marketing and innovation director at DS Smith.
‘Sport is an integral part of many people’s lives and by using a versatile material like cardboard, we can support clubs across the country to create a unique atmosphere while fans stay home to support social distancing. Our ‘Back to Sport’ range is the ideal sustainable solution providing clubs with a blank canvas that can be fully customised, while also ensuring the material can be reused or recycled.’
