EFI has launched MarketDirect, inventory management software that is part of the MarketDirect suite of web-to-print, eCommerce and cross media solutions.
Designed for easy implementation, MarketDirect is ‘equipped with intuitive and flexible administration tools, creates a seamless order-to-fulfilment workflow that businesses can use to expand service offerings, and adds efficiency in warehouse operations.’
EFI says the software is ideal for printing and packaging businesses seeking growth by offering pick-and-pack fulfilment. It delivers out-of-the-box functionality for existing MarketDirect StoreFront web-to-print/eCommerce users, with a structure designed to reduce the time and complexities needed to start and manage print fulfilment operations. MarketDirect also leverages the latest in web eCommerce technology to provide a ‘brilliantly simple and powerful administrative dashboard to manage both clients and orders.’
One company that already has experience of using the solution is New York City-based print, marketing collateral and branded merchandise enterprise strategy provider, The Sourcing Group. According to Lynn Smith, the company’s chief marketing officer, ‘EFI MarketDirect Fulfillment is a gamechanger. With full integration of our web-to-print and fulfilment services, we can manage our clients with one central solution, providing a more integrated experience for our customers and better automation for our production team.’
