Five French manufacturers have come together to create a club dedicated to promoting their technologies to label printers and converters.
Codimag, GIC, MGI, Serame and SMAG, all companies based in the self-adhesive label and flexible packaging markets, are the founding members of the Label French Tech Club, which is describing itself as a ‘unique initiative in the industry.’
Through this Alliance, the five companies wish to highlight French technological innovation in the market, represented by the richness and relevance of their offers to printers and converters. The club’s first action is to be the organisation of a new event, the Label French Tech Expo 2020, which will involve demonstrations of each company’s equipment alongside workshops.
According to Victor Abergel, vice president of MGI, the rationale behind the Label French Tech Club is obvious in the current context: ‘drupa has been postponed by one year and with the absence of any major exhibitions this year in the world of labels and flexible packaging, and finally the two months of business stoppage due to Covid 19, has clearly led us to rethink and reinvent our customer outreach.’
Stéphane Rateau, CEO of Smag added, ‘The appetite of printers and converters for value-added innovations remains. In a competitive market, it is more than ever necessary to differentiate oneself, and the Label French Tech Club is intended to facilitate the presentation of French technological innovations to the players on the label market.’
The formal creation of the Label French Tech Club builds on the five companies’ earlier collaboration to respond to COVID-19.
