Konica Minolta and MGI Digital Technology have expanded their cooperation, with new initiatives to benefit customers using a single-source partnership approach.
These will further accelerate common go-to-market activities within commercial and industrial digital printing markets. A new combined logo will also be applied for all dedicated common marketing activities when Konica Minolta and MGI appear as partners.
Further, the two companies are intensifying their links in Germany and Austria. Under an expanded cooperation, MGI systems will be sold directly through Konica Minolta’s distribution network. Konica Minolta will also support MGI customers as a single point of contact for all service, support, and administration needs. Distribution and service for MGI systems was previously provided separately. With Konica Minolta taking over the sales and support responsibility, this gap is now being closed.
The close strategic and financial cooperation between the two companies was first established in 2014 and expanded in 2016 with an increase of the stake in MGI to 40.5 percent. As a result, Konica Minolta added MGI products for production, label and packaging printing to its existing portfolio. While MGI related technologies and solutions are being marketed under the Konica Minolta brand, generally the brand identity and corporate design of both companies remain separate.
Tony Charlet, general manager, MGI global business, commented, ‘The strengthening of our partnership is of particular benefit to customers and interested parties. In the future, they will receive service and advice on all aspects of production printing and digital embellishment from a single source.
‘As a company with a strong customer focus and a broad-based team of consultants and on-site support, we are able to design and implement individual embellishment solutions together with the customer. The fact that MGI has again moved a little closer to Konica Minolta is symbolised by a new, common logo under which we will market MGI systems in the future.’
