Colour management specialist CGS Publishing Technologies International GmbH has introduced a new corporate image and brand identity, as it seeks to rationalise and strengthen its position in markets around the world.
CGS Publishing Technologies was founded in 1985, and today the company employs around 80 people internationally, with offices globally. After doing business for 35 years in nearly every country in the world, the company came to realise it had an identity crisis, as in some places it was known as ‘CGS’, the company name, while in others as ‘Oris’, the product family name. ‘CGS Oris’ has now been implemented as the new unified corporate identity.
CGS Oris CEO Bernd Rückert explained, ‘We have now combined what has always belonged together to focus on a singular strong brand for the future. Making it much simpler to identify products with CGS Oris technology inside.’
Some branding elements will remain consistent, with the new company logo continuing to incorporate the company’s established graphic imagery. The primary brand colour has changed slightly with a darker appearance and grey replaces the green colour used previously.
Isabel Bracker, manager of communications at CGS Oris, said, ‘The new colours fit us perfectly, our corporate identity, and the new look and feel for 2020 and beyond. The colours are an ideal choice, even in combination with our existing product colour palette that serves as a consistent part of the overall theme.’
Currently, CGS Oris is conducting intensive research and development in the area of expanded/multi-colour printing, CxF prediction, and colour data exchange, as well as packaging and industrial printing.
Ms Bracker continued, ‘Of course, the original concept was to celebrate our 35th jubilee at drupa and present the new branding launch at our booth with a large party and celebration planned. But nevertheless, we are very pleased with the results. We still have many new announcements planned in the coming weeks ahead. Our software user interface will receive a fresh new look and there are many other creative advancements planned in the near future.’
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