Wongeak Industry has installed an HP Indigo 6900 digital press, opening up new markets and new applications for the printer from Thailand.
Bangkok-based Wongeak Industry is a supplier of brand and product identification products and value-added accessories, including printed fabric labels, woven labels, hang tags, heat transfer labels, stickers, custom packaging and security products.
Installed in December last year, the HP Indigo 6900 is allowing Wongeak Industry to meet growing customer demand for high value and high quality short-run orders of stock keeping unit (SKU) labelling, including variable data printing of labels, stickers and hang tags. Since installing the HP Indigo 6900, the company has reported greater productivity with such orders, along with faster customer turnaround times.
Tanate Wongjiratitikarn, director at Wongeak Industry, explained, ‘Recently, we’ve seen an increasing trend for short-run orders, so it’s a very important market for us. But prior to installing the HP Indigo 6900 digital press, it took us a long time to get these orders set up and printed. That added to overall costs and the time it took for our customers to get to market. With the HP Indigo, all that’s changed dramatically.
‘We can leverage the press’s wider versatility to open new markets and new applications to serve our clients. The HP Indigo 6900’s versatility has really helped us to improve productivity, differentiate ourselves from our competitors, and provide better service to our customers.’
