Coveris is undertaking a £3.5 million ‘transformational’ investment project in its label printing activities, which will see Amberley Labels rebranded and expanded as part of a ‘major growth strategy’ by its parent company.
Amberley Labels, a member of the Digital Labels & Packaging Industry Group, was acquired by Coveris last year. Following 10 months of development and investment into next-generation print and finishing technologies, Coveris’ labels business is gearing up to deliver a major growth strategy targeting premium label sectors, including beverage, personal care and fragrance from September 2020.
This will see Coveris’ Tenens Way facility in Boston, Lincolnshire moved under the Amberley brand umbrella to support label growth outside of its core FMCG retail sector. The site will become known as Amberley Boston as part of a new decorative labelling brand within Coveris Group. The major investment in hardware and supporting infrastructure at the Tenens Way site has included two MPS presses, one featuring the UK’s first Pantec unit installation to support inline embellishment, and another utilising hybrid inkjet technology. The original Amberley site in Blandford, Dorset is home to multiple HP Indigo digital press lines, as well as complementary flexo technology.
Coveris’ other UK labels sites in Cramlington, Boston (Lealand Way) and Spalding will remain unchanged as part of the main Coveris brand, and have been backed by additional investment and infrastructure to support the redistribution of assets throughout its estate, strategically positioning each site to serve the needs of dedicated end markets.
Having acquired Amberley Labels last year, the strategic investment has supported Coveris’ entry into high-end and luxury labelling, which the group now plans to grow through new capabilities in multi-format print and embellishment, including foiling, embossing, screen printing and other specialist techniques.
Coveris is now looking to extend Amberley Labels’ established position as part of its pan-European packaging group.
The Amberley Labels visual identity will also be updated, bringing it ‘more closely in line with their premium labels offer’.
Dennis Patterson, president of Coveris’ graphics, labels and board division, said, ‘The investment and additional processes required to meet the demands of new markets will deliver a major step change in our operations, which will see us shift change from a traditional large scale, high-speed service model to a more targeted bespoke quality offering across two sites.
‘Given the heritage, reputation and quality culture associated with the Amberley name, we are proud to extend this and are looking forward to launching our next-generation visual identity in September.’
