EFI is reinterpreting its established Connect user conference as a virtual experience in 2021, with its Engage event offering six days of informative online sessions spread over two weeks.
Building on the success of its recent webinar and online training series for print and packaging professionals, EFI is promising an expansive EFI Engage programme to run online in January 2021 that gives customers tangible, actionable insights on how to increase efficiency, improve performance, and capture new market opportunities.
EFI Engage will leverage the strong content offering EFI has excelled at providing in the 20-plus years of running Connect conferences. Sessions will cover a broad range of technologies, such as the EFI Productivity Suite MIS/ERP, EFI Fiery digital front end, and EFI’s display graphics and corrugated inkjet printing technologies. In addition to continuing EFI’s strong tradition of in-depth print training, the new virtual conference will also provide the company’s most intensive packaging training yet, with in-depth instruction on integrated workflow automation for corrugated and flexible packaging, labels and folding cartons.
Beginning on 25 January, 2021, the event will be held on six days over the course of two weeks. Individual sessions will be shorter and spread out over a longer number of days and with consideration of customers in varying time zones. Sessions will be timed to minimise the disruption to customers’ work schedules.
Attendees will be afforded all the same access to executives, networking opportunities, best practices and training sessions. Small and interactive sessions will be available for demonstrations of software. Sessions will be offered in multiple languages for its customers around the globe, to make them more approachable and valuable.
Ken Hanulec, vice president, worldwide corporate marketing at EFI, said, ‘EFI puts an extraordinary amount of time and energy into offering one of the world’s best print and packaging education programmes for our annual Connect users conference. Given the uncertainly involved with safely executing in-person events and the careful planning it takes to assemble top-tier content for customers, having a virtual conference in 2021 is the best option to deliver the valuable information that has become the hallmark of the Connect experience.’
Mr Hanulec continued, ‘Engage will be an online offering unlike any other that EFI has presented, delivering the type of in-depth detail that makes Connect a successful event. While we look forward to returning to Las Vegas for Connect 2022, next January’s event will deliver valuable information our customers can use to survive and thrive in a rapidly changing market.’
More details about the EFI Engage conference will be revealed during September 2020. The next EFI Connect conference is scheduled for 18-21 January, 2022, at Wynn Las Vegas.
