Labelling specialist PeterLynn has expanded its digital printing capacity by adding a Screen Truepress Jet L350UV+ inkjet press alongside its existing Xeikon CX3 toner-based machine.
The investment came at the peak of the COVID-19 lockdown, and helped PeterLynn meet ‘unprecedented demand’, driven by specific sectors including the brewery and sanitiser markets.
PeterLynn managing director James Lindsay explained, ‘We had been considering expanding our digital offering for some time, as we were eyeing further growth in the brewing, chemical, and health and beauty industries, but when the COVID crisis hit we actually found demand increasing significantly for our digital department.
‘In the main, this was driven by the brewing industry, who had to adapt quickly to move from kegged beer to cans and bottles for consumers to enjoy at home. Additionally, we saw a surge in requirements for cleaning product and hand sanitiser labels too, and we were keen to prioritise these essential supplies to play our part during the crisis. Our customers have always needed a fast turnaround, coupled with reliable service and a quality label product. In order to meet this, we knew we needed to make a significant investment in additional digital capacity.’
PeterLynn sales and marketing manager Victoria Waine added, ‘In label printing there is a constant demand for eye-catching yet cost-effective ways of creating labels that will ensure a product really stands out on the shelf. In recent months that demand has moved towards bright colours and spot gloss highlights on the label.
‘I am so impressed with some of the initial work we have already been able to produce, and so are our customers. I really feel that the Screen L350UV+ will open up exciting new opportunities for us within a number of key sectors and will allow us to win longer print runs for digital.’
Read the full article in July/August issue of Digital Labels & Packaging, which can be read online here
