RadTech Europe (RTE), the European association for the promotion of UV/EB curing technology, is introducing new branding and associated visual appearance.
The rebranding exercise includes a top-to-bottom redesign of the association’s website, logo and communications. RadTech Europe’s new brand assets include a simplified, more modern looking logo introducing a fresh green contrasting colour. The main colour, purple, has been maintained as a recognisable element for a well-known brand in the industry, ‘but it has been modernised in a way that is still clear and simplistic.’ The use of green also references the sustainability credentials of UV/EB curing.
The move has been made to better reflect RTE’s new strategy in being a focal point for ultraviolet (UV) and electron beam (EB) technology, and to unite players in the industry to further strengthen the UV and EB market.
RTE president Paul Kelly said, ‘To all players in the UV/EB industry and their potential clients, the RadTech Europe association is the number one focal point for all reliable and transparent information on our technology, as well as the facilitator that helps members connect.
‘Together with our members we protect and promote our technology’s image. We help the market gain clarity in the functionality, safety and sustainability of UV/EB technology, as well as its potential.
‘RadTech is Europe’s biggest UV/EB technology association connecting over 150 industry players throughout the value chain. We collaborate closely with universities and laboratories to provide the world with objective insights.’
