Rotocontrol has handed Francisco Soto responsibility for its activities in Canada alongside his existing responsibilities.
Earlier this year, Mr Soto was appointed as Rotocontrol’s director of sales for Latin America, Florida and the Caribbean.
He is a Canadian citizen based out of Ontario, and brings to his role more than 14 years of experience in label finishing machines. Fluent in Spanish and English, Mr Soto brings a strong connection to the printing industry from his previous position at Rotoflex as international sales manager.
His enhanced role follows the appointment of Davis Graphics and GrafiSoft as Rotocontrol agents in Latin America.
Marco Aengenvoort, Rotocontrol managing director, said, ‘With his finishing expertise and proven sales track record, Francisco is the ideal choice to increase presence of the Rotocontrol brand among Canadian narrow web printers.’
Mr Soto said, ‘Adding Canada to my responsible territory confirms Rotocontrol’s strategic plan to further expand its global presence. Ontario is an economic engine and represents 40% of Canada’s population, but there is a strong market opportunity across the entire country. I am excited to expand this region and continue growing Rotocontrol’s prestigious brand across the Americas.’
