Inkjet printing expert Xaar has outlined a new strategy intended to return the business to ‘sustainable long-term growth’.
Innovation and collaboration with its global partners are at the heart of the new-look Xaar. This, combined with a focus on sectors where Xaar bulk printhead technology has a competitive advantage, provides a product roadmap that is said to be already winning several new accounts in existing and new markets.
New branding has been created to emphasise a renewed focus on product development and growth, with a clear go-to-market strategy based around strong collaboration with global partners. A new website at www.xaar.com drives home the advantages of Xaar’s products, focusing on the value and capabilities of its printheads and services.
Alongside this, Xaar has launched the ImagineX bulk printhead platform which will deliver new product capabilities. Xaar has invested around £70 million in R&D in recent years and this has been critical to developing the ImagineX bulk platform, ‘which will drive a step change in performance enhancements’ according to Xaar, including printing at resolutions up to 1440dpi and speeds of 150kHz, as well the capability to operate at temperatures over 200 degrees C and viscosities above 100cP. Xaar’s new printheads will also be able to handle all ink types, including aqueous, ensuring they meet the latest demands from new applications.
Xaar CEO John Mills commented, ‘Xaar has led innovation in inkjet technologies over the last 30 years. ImagineX will power this for the next 30 and provide the basis for the next significant chapter in our history, enabling industries and our OEMs to push the boundaries of what’s possible with powerful, reliable and efficient inkjet technology.’
He continued, ‘This partnership approach, combined with the expertise of our committed, creative and passionate team of world-class colleagues, will allow us to further demonstrate the huge capabilities of inkjet technology and create a world where if you can imagine it, you can print it. In this way, we will help to transform entire industries. We have great technology, great people and a large market opportunity. Together we will be successful – and we now have a strong printhead platform and brand identity that truly reflects this. These are exciting times.’
