Printing and converting equipment manufacturer Windmöller & Hölscher (W&H) has named Peter Steinbeck as its new CEO.

Mr Steinbeck is also responsible for sales and service in his current CSO role, and will become CEO as of 1 January, 2021. He succeeds Dr Jürgen Vutz, who will join the company’s supervisory board after a near 20-year stint as CEO. Both joined W&H in 1999.

With this step, the company will continue its current strategic course, as Mr Steinbeck explained. ‘We are pursuing a long-term corporate strategy that will remain in place. This includes a strong focus on technology at our headquarters in Lengerich, an excellent components manufacturing plant in the Czech Republic, and worldwide subsidiaries close to our regional customers.

‘I look forward to the new responsibilities as CEO and to working together with my colleagues on the board and the entire W&H team.’

W&H is entrenched in the conventional printing and converting machinery market, although the development of an inkjet digital press is part of its future roadmap. This was expected to be previewed at drupa 2020, with W&H having previously specified Xaar’s 5601 printheads for its first digital, single-pass press for flexible packaging. Work on this development is ongoing with further updates expected in 2021. Follow Digital Labels & Packaging in print and online for the latest on W&H and its entry into digital package printing.