UK-based corrugated converter Durham Box has used its EFI Nozomi C18000 single-pass LED inkjet digital press to create advent calendars for start-up enterprise Edinburgh Beer Box.
Established in the Scottish capital at the start of the pandemic, Edinburgh Beer Box is a collaboration project that supports Edinburgh’s craft breweries and raises charitable funds for local good causes. The initiative is based on the supply of beers from eight established Edinburgh craft breweries, which are then sold online in packs of 12 or 24 cans, as well as a four-can cube pack. Purchasing beer from craft brewers in this way triggers a fair price payment to the breweries, in addition to £1 for charity for every box purchased.
With designs produced by Edinburgh-based illustrator Susie Wright, Durham Box used the single-pass efficiency of its Nozomi press to provide a dynamic print option for the consumer beer packs. For the advent calendar, produced as a box to hold 24 cans, a coated B-flute board was used to provide protection, a high-quality print finish and 100% recyclability. The complex design for the calendar, which included vibrant colours and black and white areas, was subject to a one-pass layering effect on the Nozomi, giving the visual effect of a spot varnish. For the box’s construction, internal dividers were used for the cans to sit in, in addition to a speedy tear cutting rule to give a clean and precise opening experience.
Edinburgh Beer founder Ben Wallace said, ‘We were seeking a print solution that could do justice to the designs and Durham Box has exceeded our expectations with a superb print finish, coupled with the flexibility of multiple print versions and relative short runs for all the variations of packs and the calendar.’
Durham Box regional sales manager Paul Barker said, ‘It was great fun working with Ben, who has 100 ideas at once but a meticulous eye for detail. This is another great project showing the versatility, quality and impact of products produced through the Nozomi press.’
