American Calendar Company has installed a Fujifilm J Press 720S as it seeks to enhance its current production capability and open up revenue opportunities in new markets, including short-run digital packaging.
The family-owned business based in Greeneville, Tennessee, principally manufactures and distributes customised promotional calendar products.
To accommodate the growing demand for smaller, shorter runs, American Calendar Company turned to Fujifilm to install the J Press, which has contributed to the company’s growth by significantly cutting lead times, and offering new customisation options.
With the inkjet digital press, American Calendar Company also intends to expand its offerings into additional markets with products including posters, pocket folders, and short-run digital packaging.
Brandon Kilday, co-owner of American Calendar Company, said, ‘Our decision to purchase the Fujifilm J Press was rooted in our desire to provide more value to customers through offering products previously unavailable. With the addition of the J Press, we’ve been able to launch three new products just this year, and gain new business from existing, and new customers.’
Additionally, the J Press has introduced many new capabilities for American Calendar Company to showcase and sell. For example, with the J Press, the company has the ability to offer full colour for the same price as black and white, and offer customers the option of changing an image on every page of the calendar, without added costs.
Miles Kilday, also co-owner of American Calendar Company, added, ‘The J Press allows us to take the next step in providing advanced printing options for our customers. The technology provides new capabilities for us to meet high-volume short run needs with quicker turnaround times and better pricing. We are able to offer our customers the option to do full color at a more attractive price than others, and we can now offer our customers the option to fully customize each page.’
In addition to investing in the J Press 720S, American Calendar Company has acquired the Fujifilm XMF print workflow software, which is powering its entire shop, and improving efficiencies and productivity by operating through a single workflow.
‘Working with Fujifilm was an easy decision for us because the J Press and XMF fit seamlessly into our existing production and finishing lines,’ said Brandon Kilday. ‘With the way loyalty goes in today’s world, you had better be on you’re A game, and we anticipate that our customers over time will realise they can get better quality with our solutions.’
