Avery Dennison has introduced rDT, the first commercially available direct thermal (DT) paper labels to contain recycled post-consumer waste.
rDT is a BPA-free, FSC certified DT uncoated paper that contains post-consumer recycled waste. The material’s performance is claimed as comparable with standard DT paper, including visual appearance, conversion, printability, and barcode readability.
Moreover, rDT is the first recycled uncoated direct thermal paper label material available on the market.
Vincenzo Palumbo, product manager direct thermal paper at Avery Dennison, said, ‘We’ve seen a sharp rise in demand for sustainable direct thermal solutions, especially in the logistics and e-commerce space. That such a widely used material didn’t have a recycled option available showed a big gap in the market, and we’re excited to introduce rDT to meet the clear demand for sustainable labels as well as push the labelling industry towards more regenerative practices.’
He continued, ‘Avery Dennison is continuously researching and developing ways to increase the sustainability of our products, and rDT is the latest innovation in our rRange portfolio of recycled papers. The demand for sustainable materials will only grow from here, and we plan on continuing to expand the ‘r’ range portfolio as well as work to maximize the recycled content percentages of our available materials.’
