Security and brand engagement specialists Eltronis has launched Engage, a Cloud-based software system that provides brands with a simple, ‘yet sophisticated’, tool to link products to the internet through consumers’ smartphones.
Engage is designed to meet the growing demand for a simple option to allow consumers and brands to interact and communicate, as well as protect goods.
Eltronis noted that across the world, counterfeit is becoming increasingly prevalent, with online sales making it easy for fraudsters to trick consumers and replace genuine items with fakes. By adding Engage to products, brands can help counter this trend, promoting the provenance of the item, and building protection against potential counterfeits.
From wines and spirits to cosmetics and pharmaceuticals, consumers scan the packaging using their smartphones, to launch an online link defined by the product being viewed. Brands select the website they want consumers to see, enabling relevant information to be shared and unlocking insights into the purchasing process through the engage platform.
Pete Smallwood, business development manager at Eltronis, said, ‘We see Engage answering many of the questions that brands have in relation to the consumer purchasing decision, by enabling direct communication at the point of purchase.
‘With Engage, consumers can interact with brands much more easily via their smartphones, giving them access to the latest online information. From providing information on the authenticity and provenance on the item they have to hand, to delivering the latest online promotions, competitions, and brand information, the capabilities for Engage are endless.’
Eltronis used its experience of security techniques and packaging gained from protecting high security identification documents in the development of Engage. The software platform can be tailored to each brand’s specific requirements and is accessed via either a visible or hidden QR code and serial number added to the packaging. This provides access to a wide variety of information for both brands and consumers through creating a simple digital fingerprint, that increases security, visibility and insight across the supply chain.
Mr Smallwood said, ‘With Engage, consumers can interact with brands much more easily via their smartphones, giving them access to the latest online information. From providing information on the authenticity and provenance on the item they have to hand, to delivering the latest online promotions, competitions, and brand information, the capabilities for Engage are endless.’
