Konica Minolta is to showcase its latest innovations and participate in a number of web sessions at the ‘virtual.drupa’ digital event, running 20-23 April, 2021.
Organised by Messe Düsseldorf following the postponement of drupa 2020 and subsequent cancellation of the rearranged drupa 2021, virtual.drupa aims to maintain the momentum until the next drupa in 2024.
Over the four days of the online event, Konica Minolta Business Solutions Europe will present itself, products, workflows and market insights from the areas of labels and packaging, cut-sheet toner, and B2 to the global print community.
The company was one of a number to pull their participation at a physical drupa and other in-person events last year, as the coronavirus pandemic played havoc with the print industry’s 2020 events and exhibitions calendar.
At that time, Olaf Lorenz, general manager of the international marketing division within Konica Minolta Business Solutions Europe, noted, ‘Exhibiting at drupa or any other trade fair at the moment makes no sense to us during the current world uncertainty. Things are too unpredictable. Our highest priority is always to make sure that our colleagues, customers and all their families stay safe and healthy. And while the coronavirus pandemic continues to disrupt on a global basis, we have taken a decision to withdraw our physical presence from drupa, as well as other shows for the foreseeable future.’
He added, ‘We very much still believe in the power of personal relationships and of course the power of seeing our portfolio and touching the print products from our presses and are evaluating the potential combinations of virtual and real-life concepts.’
This has been further realised with participation in virtual.drupa.
Mr Lorenz said, ‘virtual.drupa will provide an important platform for us to reconfirm our commitment to the printing industry. It is now more important than ever to be at our customers’ side to build upon our strong partnership and to drive our future business together. As a global technology leader, we are committed to helping our customers rethink possibilities together.’
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