UPM Specialty Papers has developed Asendo Pro, a barrier paper made from renewable materials.
UPM Asendo Pro is a two-side coated paper that is said to provide advantages as a recyclable monomaterial. It is suitable for packaging dry, greasy and frozen foods, as well as wrappings where excellent print properties are required. End-use purposes vary from non-food wrapping to food, and Asendro Pro can be further converted for additional barrier properties and sealability, opening up even more demanding end-use applications.
Whilst UPM Asendo Pro’s print side provides an excellent basis for high-quality visuals, and can be printed digitally, advanced grease and moisture resistance characteristics, and its mineral oil barrier properties help preserve the quality and integrity of packaged goods.
Tommi Heinonen, head of EMEA sales at UPM Specialty Papers, said, ‘We provide sustainable premium quality products to replace conventional plastic packaging, and increase the share of renewable packaging solutions. UPM Asendo Pro is a cost-effective, durable and safe-to-use recyclable barrier paper that supports even demanding packaging requirements, helps companies reach their sustainability goals and matches regulatory demands.’
UPM Asendo Pro is the result of a market and end-use driven holistic process. UPM has collaborated with a number of stakeholders to test the performance and different qualities of the product. Over the development period of the innovative barrier paper, UPM worked closely with converters, packaging line manufacturers and brand owners to test the product’s features and to receive input and feedback. The collaborative development process also included optimisation of the product’s appealing print performance.
Janne Varvemaa, director, products and technology, UPM Specialty Papers, said, ‘Collaboration is at the heart of UPM and has also been a key element during this process. The feedback we received from our co-operative partners when developing this new barrier paper was extremely valuable. UPM Asendo Pro is specifically created together with our partners and customers. By listening closely to their wishes and aiming to answer their needs – both functionally and visually – we bring added value to the entire value chain and offer a competitive edge.’
