Nazdar has appointed Greg Bengtson as its new vice president, chief commercial officer (CCO).
For the past 20 years, Mr Bengtson has worked for a number of global chemical and protective coatings manufacturers, where he held various positions in sales, marketing and executive leadership. In this new strategic role, he will lead sales and marketing functions across the Nazdar family of businesses, including Nazdar Ink Technologies, Nazdar SourceOne and Nazdar Consulting Services. This will help leverage plans and identify opportunities to expand growth in target markets, and be instrumental in unifying the group’s sales and marketing teams around the business’ core values to build synergies focused on the needs of its customers.
Mr Bengtson commented, ‘I’ve been hugely impressed with Nazdar’s people, products and services, and am very much looking forward to meeting all of our industry partners as soon as possible. This is an exciting role and I welcome the chance to leverage the strengths of the thriving Nazdar family of businesses.’
Nazdar president Richard Bowles said, ‘Greg has a proven international track record and exceptional leadership qualities. We are excited Greg has joined our team and know that he will be a great asset to the company. In his role, he will bring together the strengths of our business divisions and ensure we continue to meet the needs of our broad, international customer base.’
