EVRYTHNG and ebp Global have formed a partnership to help brands increase supply chain resiliency, and deliver on consumer expectations for transparency, authenticity and personalised experiences.
EVRYTHNG is a Cloud-based platform for managing digital identities for the world’s consumer products. ebp Global describes itself as a ‘value chain innovator’ and a boutique management consulting company.
2020 saw rapid acceleration in e-commerce activity as a result of the global coronavirus pandemic, with many retailers now not reopening brick and mortar stores. According to findings from Digital Commerce 360, worldwide consumer spending online jumped to $4.29 trillion in 2020, up over 24% from 2019. At the same time, manufacturers shifted to local sourcing and near-shore production for better resilience, while consumer purchasing values shifted. Beyond growth in e-commerce, Covid-19 highlighted the need for and/or lack of supply chain visibility.
Product digitisation, in giving every product item a digital identity in the EVRYTHNG Product Cloud, is noted to provide both brands and consumers with transparency, from the factory to a retail environment, to resale and/or reuse. Consumers receive the provenance data they demand and brands receive real-time data intelligence to inform business practices.
Niall Murphy, CEO and co-founder, EVRYTHNG, said, ‘Technology is playing an instrumental role as brands react to a radically changed world where smarter supply chains and the ability to directly connect with consumers across multiple channels are defining who survives, and who doesn’t.
‘Our partnership with ebp Global allows us to extend our reach across the consumer goods market, bringing expertise in managing digital supply chain transformation to deliver end-to-end supply chain transparency into every consumer brand product’s journey from the factory to the consumer to recycle, reuse or ‘reCommerce’.’
ebp Global CEO Michael Gamper added, ‘As the world emerges from a year-long pandemic, it’s become clear the full value chain has to be taken into consideration – from sourcing and manufacturing, to e-commerce and retail, to recycling and reCommerce.
We’ve partnered with EVRYTHNG to help our clients achieve this critical end-to-end supply chain visibility. Getting the right mix of products in the correct channel at the right time requires a high degree of consumer insight, flexible and responsive distribution options and perhaps, rethinking the entire sourcing and production network. EVRYTHNG provides this insight at scale.’
