BillerudKorsnäs has developed two new low grammages of its CrownBoard Prestige flagship cartonboard product, meeting the needs of brands for packaging premium consumer goods.
CrownBoard Prestige has been developed to meet the needs of discerning brands for packaging premium consumer goods, such as luxury drinks, confectionery, cosmetics, pharmaceuticals, and also the graphics industry.
170gsm and 200gsm grammages take the total available CrownBoard Prestige product range to 10, ranging in basis weights from 170gsm up to 400gsm (205µm/8.1pt up to 605µm/23.8pt).
Specifically, CrownBoard Prestige 170gsm and 200gsm combine an ‘excellent’ printing surface with strength and shapeability. The technical properties of the board are due to the capabilities of the company’s KM7 board machine, including advanced coating technology and state-of-the-art online quality monitoring. CrownBoard Prestige is made of 100% primary wood fibres built up in a 3-ply structure, making it a strong as well as light board. This helps brands to reduce their packaging weight and overall environmental footprint, noted BillerudKorsnäs, without compromising performance.
Anders Gathu, marketing manager for cartonboard at BillerudKorsnäs, said, ‘The low basis weights are a range extension that opens up new possibilities for the graphical industry. Eye-catching and strong book covers that also endure more and last longer; postcards and greeting cards with a surface that gives you vibrant colours and lifelike image reproduction. This is thanks to a smooth, fully coated and high-white surface.
‘It is also well suited for digital printing, an economic option for shorter print runs. Furthermore, the board is engineered to yield great results with printing techniques such as embossing, foil stamping, lamination and effect varnish. This is cartonboard that invites designers to push limits.’
