ePac Flexible Packaging has entered into a global agreement with Scantrust to bring smart, connected packaging technologies to brands of all sizes, including small and medium-sized businesses through ePacConnect.
Announced in October 2020, ePacConnect leverages the power of digital printing to create serialised, trackable packaging, and new ways for brands to engage consumers, gain market insights and protect their brand. ePac and Scantrust together offer secure, serialised QR codes on all of its packaging and provide access to a suite of Scantrust applications for consumer engagement, brand protection, and track and trace.
With ePacConnect, all packaging can be born digital, each with a unique digital identity. When scanned by a simple smartphone camera, every package becomes a gateway to two-way communication between brands and consumers. The companies expect billions of pouches to be produced with ePacConnect over the coming years.
Leveraging the digital printing capabilities of ePac and cutting-edge technologies from Scantrust, ePacConnect democratises access to smart packaging by offering an entry-level no-cost option for all brands, while also making it easy and flexible to add-on a comprehensive suite of readily available applications. Scantrust powers these underlying capabilities with a secure platform that provides scalable tools to brands who want to actively protect from counterfeits, easily share product provenance, and offer tailored consumer experiences.
ePac Flexible Packaging CMO Carl Joachim said, ‘We’ve been working with Scantrust for some time now to develop and market a connected packaging solution that is scalable from small brands to large CPGs. What’s great about working with Scantrust is that they too operate globally, and share our commitment to helping small and medium sized businesses compete and grow. We already have a number of customers in the US and Europe using the solution.’
ePac Flexible Packaging is a big user of HP Indigo’s 20000/25K digital printing platform, whilst Scantrust was recently named as a partner company in HP’s growing security print proposition.
Scantrust CEO Nathan Anderson added, ‘We’re excited to work with ePac, as it is clearly leading the digital revolution in flexible packaging. We saw great synergies between our two companies from the start. With this partnership, we’re able to bring Scantrust’s advanced connected goods solutions to brands of all sizes at-scale. This will enable more meaningful connections with their customers, and empower people to be able to trust the source, safety, and integrity of the products in their life, while also increasing supply chain visibility.’
