Herma has outlined its plans to recommence face-to-face networking via participation at a series of upcoming events and expos.
The self-adhesive specialist’s schedule encompasses trade shows that rank among the leading events within their markets, namely Pack Expo, PPMA, SWOP, Logimat, ACHEMA and Labelexpo.
By starting a ‘global exhibition offensive’, Herma noted that it is underscoring the continued significance of live events. The series commences in autumn 2021 with the exhibitions Pack Expo in Las Vegas, PPMA in Birmingham and SWOP in Shanghai. These are to be followed in spring 2022 by the shows Logimat in Stuttgart, ACHEMA in Frankfurt and Labelexpo in Brussels.
These will be supported by the HERMAviEvent multimedia platform, which is already allowing audiences to attend events and presentations remotely in real time or later. While trade fairs were unable to operate as a consequence of the coronavirus pandemic, Herma took the opportunity to establish HERMAviEvent as a platform to enable customers to watch events and presentations of labelling machines and self-adhesive materials live online, and engage in direct dialogue with their company contact at the same time. Content can be accessed 24/7 online.
Martin Kühl, vice president, labelling machines at Herma, commented, ‘In many respects the Covid-19 pandemic was – and continues to be – a very challenging time for everyone. But it also taught us a valuable lesson about how customers and other stakeholders want to keep in touch with technology companies such as Herma in the future.
‘For one thing, it highlighted a clear desire to maintain live face-to-face contact in the long term. At the same time, many of the people we talk to have come to appreciate the advantages of sharing even fairly complex content digitally. The benefits include the ability to obtain initial insights quickly, achieve cost savings or overcome unforeseen travel restrictions – but no matter how they are harvested, nobody wants these options to be taken away. We are well equipped to engage with our audiences in the many different ways that are now possible.’
Editor David Pittman attended his first in-person event in almost two years recently, and shared his feedback on what it was like to be back walking the aisles of an exhibition; read his thoughts here
Find out about upcoming industry events here
