Baldwin Technology Company has realigned its sales teams as part of an effort to ‘optimise interactions and simplify customer access’ to its product portfolio.
The company says that the changes will take place across its print and packaging sales teams for Europe, the Middle East, Africa, Russia and the Americas. Baldwin believes that once the reorganisation takes effect from 1 October, customers will benefit from having a single point of contact for all of its product lines.
‘We have listened to customers’ feedback, and the consistent message we hear is that they crave a single point of contact for our product portfolio and expertise,’ said chief commercial officer Peter Hultberg. ‘Our prior structure was built around our product lines, which made sense following the acquisitions we have made in the last five years, whereas our new structure is built for and around our customers, allowing us to get closer to their daily challenges and needs.’
Mr Hultberg continued, ‘Effective October 1, our sales teams in EMEAR and the Americas will be realigned to cover smaller regional geographies, and our regional teams will have access to the full Baldwin portfolio of equipment, consumables and service products, as well as industry product expertise, powered by our new Industry 4.0 data-aggregation and process-monitoring software platform. This means our customers will have a single sales point of contact for all products, while simplifying their access to the technical experts throughout our business.’
Craig Black, who joined Baldwin in February this year, will help lead the company’s realigned sales teams in his role as the vice president of sales for the Americas. Mr Black commented, ‘Through these changes, we will be able to spend more time with our customers, better understand their changing needs and share our solutions, as we help provide value across their entire production process. From vision inspection, to LED-UV curing and blanket cleaning systems, Baldwin offers multiple solutions to help drive increased productivity and quality, decreased downtime and waste, and ultimately, help our customers win more business and be more profitable, while reducing their carbon footprint. Now is a great time to connect with us and see how we can collaborate.’
