Easyfairs is relaunching its London-based packaging events, which will now take the form of four focused events under the collective name of ‘London Packaging Week’.
The first London Packaging Week will take place on 21-22 September 2022, replacing the current Packaging Innovations & Luxury Packaging London event, and will feature four co-located exhibitions each targeted at specific packaging communities:
- Packaging Première, bringing together packaging designers and specifiers in the luxury packaging markets, with a particular focus on the fashion, accessories and luxury retail sectors;
- PCD, with a focus on packaging innovations for the perfume, cosmetics and personal care markets;
- PLD uniting the premium and luxury drinks packaging community, connecting buyers and suppliers of packaging for wine and spirits as well as premium beers, ciders and non-alcoholic drinks; and
- Food & Consumer Pack, which will focus on connecting the packaging development community for the food and broader FMCG market, bringing together designers and technologists with packaging suppliers for a wide range of everyday products.
Easyfairs identified that together, the four events will form a ‘vibrant’ new annual meeting place for London’s packaging community. As part of the relaunch, a range of new features and initiatives are being planned to inspire and connect the community better than ever before both at the live event and through digital channels throughout the year.
Renan Joel, Easyfairs divisional director, packaging, said, ‘London Packaging Week and the launches of PCD, PLD, Packaging Première and Food & Consumer Pack will bring a fresh new experience, both at the live event and across the year through our digital channels, to everyone involved in packaging innovation.
‘Our community has told us that they want more focused events and this new structure will create the perfect environment for suppliers and specifiers to meet, do business and innovate together.’
The launches of PCD, PLD and Packaging Premiere in London also strengthen Easyfairs’ international offering to both suppliers and brand owners in these communities. PCD already runs in Paris alongside PLD and the aerosol-focused event ADF, while a new edition of PCD in Milan is launching in May 2022 alongside the next edition of Packaging Première.
Mr Joel said, ‘Across the three key cities of Paris, London and Milan, we are bringing new possibilities in packaging innovation to Europe’s leading clusters for the luxury, beauty, drinks and FMCG markets. These locations are critical and we are excited to be bringing new developments that will help these communities connect and create their future.’
The 2021 and now final edition of Packaging Innovations & Luxury Packaging London takes place on 1-2 December, 2021 at Olympia in London.