Digital and hybrid printing are on the rise across the Latin America (LATAM) region, according to narrow web press manufacturer Mark Andy.
Having reported record sales in the region, with continued growth expected, Mark Andy noted that there is growing interest in digital printing, and in particular what hybrid technology has to offer, across the region.
John Vigna, LATAM area sales manager at Mark Andy, said, ‘We have three hybrid products in our portfolio, aimed at different sectors of the market, and importantly all use proven technology and have numerous installations worldwide that prove their commercial viability.
‘There is no doubt we have the most comprehensive range of printing technology of any narrow web manufacturer in the world, and it’s all well-proven for reliable commercial production, which removes the risk for those new to servo driven flexo or digital hybrids.
‘By taking the strategic decision to upscale our sales and support network in the region, we are well placed to tap into the growth in demand for new products and the shorter runs created by versioning.’
Read more about Brazil in the March 2022 issue of Digital Labels & Packaging, as part of our coverage of the BRICS nations, and online here
Read more from the Americas in the July/August 2022 issue of Digital Labels & Packaging; register here to receive the magazine
