Printela, a Kaunas-based company which says it is the first in Lithuania to offer digitally-printed flexible packaging, has installed a Cartes Gemini GE363VJL machine as part of an effort to expand its digital finishing and embellishment offering.
The company’s new finishing machine combines a flexo varnishing unit, Jet D-Screen digital embellishment and a laser die-cutting unit with dual laser source and a turret rewinder.
Valdas Bukšnys, the general manager of Printela, commented on the installation. ‘Brands that want to create unusual and unique effects for their product labels can now take advantage of the latest digital technologies. We can offer laser cutting, partial varnishing of labels, high raised digital varnish, foiling and other digital decoration methods to our customers without minimum order quantities and printing forms.
‘Statistics show that 73% of consumers are convinced that the decision to buy is influenced by emotional experience and the decoration of labels helps to convey that emotion – colour combinations, tactile sense, and unique look. In addition to our new production capacity and optimised processes, we are accelerating our order fulfillment deadlines.’
