Durst has entered a distribution partnership with Masaka Business Solutions for its Tau RSC label printing systems in the North and West Africa region.
The partnership is intended to develop the potential of the African market, and expand Durst’s sales and service structure in the region.
Based in Casablanca, Morocco, Masaka Business Solutions is headed by Houssine Chekkar, who has more than 20 years of expertise in the printing industry and has held senior positions at Xerox and HP Indigo in the region.
Mr Chekkar sad, ‘The Tau RSC printer portfolio provides us with the best platform to accompany the digital transformation of local label converters. Tau RSC technology will be invaluable for the establishment and development of digital label printing in North and West Africa in 2022 and beyond.’
Thomas Macina, global sales manager, label and flexible packaging at Durst, commented, ‘We are very pleased to have found an excellent representative for the North and West Africa region in Houssein Chekkar and his team at Masaka. The company’s vast know-how in the digital graphics industry and its experience to implement and support digital printing solutions, as well as the necessary language diversity for the region, are key to successfully executing our growth strategy in the label segment.’
