Martin Fairweather as has joined Fujifilm UK as national digital business manager. Mr Fairweathr, who previously spent more than 23 years working at Heidelberg, will report directly to Taro Aoki, the head of digital press solutions for Fujifilm Europe.
Mr Fairweather will be responsible for driving forward sales nationally for the Jet Press and 42K Printbar System. He will also oversee and support the existing regional sales teams and work to nurture and grow Fujifilm’s customer base across the UK.
He commented, ‘I am excited to be embarking on the next stage of my career with Fujifilm. We are seeing a significant shift towards digital right across the market, due to rising consumable costs and raw material shortages. Fujifilm has been paving the way with its inkjet technology for some time now, following the launch of the Jet Press 750S High Speed Model and the 42K Printbar System, and I am delighted to play an integral part in helping to accelerate this growth further, as Fujifilm continues to innovate within this market.’
Mr Aoki added, ‘Martin has a huge amount of knowledge and is an ideal fit for the role. Not only does he have impressive understanding of the industry but he has extensive experience working with print customers. He knows just what they want and need to make their business a success and understands print business models from start to end. We are delighted to have him on board.’
