A B Graphic International (ABG) recently held a three-day training workshop for its global sales team, the first time such an in-person event has been possible since the onset of the Covid-19 coronavirus pandemic..
A total of 40 representatives from the worldwide team, including the US, Spain, France, Germany and the Netherlands, congregated at the manufacturer’s West Yorkshire headquarters to learn more about new product launches scheduled for the next 12 months.
The sales team was joined by ABG partner Edale, the manufacturer of high technology flexographic and digital hybrid printing and converting systems, who has previously partnered with ABG for the launch of the Digicon 3000 finishing line.
Coatings and inks specialist Actega was also in attendance, with ABG being a finishing partner for its proprietary metallisation embellishment technology, Ecoleaf.
The team visited ABG’s third 3716sqm manufacturing facility on the Kelleythorpe Industrial Estate near Driffield, to learn more about refurbishment and expansion plans.
The additional site was purchased earlier in the year as a result of ongoing and significant demand for their market leading finishing equipment.
Canadian area sales manager Jim Wright said, ‘It has been great to be able to renew friendships and develop new professional relationships over the three-days.
‘We’ve all thoroughly enjoyed highly informative updates on the new developments at ABG, which has helped provide a better understanding of new products in the pipeline and future strategy.’
ABG global sales director Matt Burton said, ‘It was excellent to have the global sales team together again. They have had some outstanding results and we are really proud of all they have achieved. It was great to get them excited about the new products we currently have in development, as well as using the event to build and strengthen relationships within ABG as a whole.
“It was a plus to enjoy some good weather over the period. Having some drinks in the local area, along with Yorkshire tapas and some fish and chips on the last night, was particularly well received.’
